Every feature below is live. No roadmap promises.
Arborg Loop is a complete AI front office across every channel — website chat, text messages, and phone calls. It answers, qualifies, books, files, escalates, and follows up, while you approve what matters. Here's exactly what it does.
Your AI already knows your industry before you type a word.
Pick plumbing, dental, law, med spa, real estate, restaurants — 16 in all — and your assistant arrives preconfigured: the right greeting, the qualifying questions that matter in your trade, emergency handling, compliance guardrails, booking defaults, and a starter FAQ pack in your knowledge base.
- The qualifying questions your trade actually needs — not a generic form
- Emergency branching: floods, gas smells, pet poisonings, chest-level urgency handled correctly
- Compliance built in: no legal advice, Fair Housing safe, HIPAA-aware intake, allergen disclaimers
- A starter FAQ pack lands in your knowledge base — edit and go
- Switch or apply a template any time from your dashboard
Answers like your best employee — grounded in your business, never improvising.
Paste your website URL and it imports and learns your pages automatically. Add FAQs, hours, policies, even PDFs. It answers from that approved knowledge only — with hard rules against inventing prices, discounts, or promises.
- One-click website import + PDF/Word upload: we fetch, clean, and learn it
- Powered by Claude — pick Sonnet (best), Haiku (fastest), or Opus (premium)
- Proactive chat: greet visitors who linger on your pricing page before they bounce
- Jump in live any time — the AI pauses, you take the conversation
- One line of code to embed — works on any website platform
It answers the phone. Then it books the job, mid-call.
Switch it on and we give you a real phone number — no phone system, no third-party account to set up. Your AI picks up with your persona and your knowledge, in short natural phone speech, not a menu tree. It qualifies the caller, and when they want service it checks your real calendar and books the appointment before hanging up. Every call becomes a transcript, a summary, and a lead.
- A phone number included on Growth and Business — live in about a minute
- Live booking on the call — real open slots, never a hallucinated confirmation
- Your industry template's persona, safety rules, and escalation triggers apply on the phone too
- Emergency branching: gas smells, floods, poisonings get the right words instantly
- Transcripts, AI summaries, and captured leads land in your dashboard automatically
- Re-sync your persona in one click whenever your business details change
62% of calls to small businesses go unanswered. Not yours.
Forward your busy/no-answer calls to your Arborg number: the caller hears a short message and instantly receives a text. When they reply, your AI answers by SMS with the same brain as your website chat — capturing the lead and booking the job.
- Instant, customizable text-back on every missed call
- Two-way SMS: your AI answers texts, captures leads, files tickets, books appointments
- Phone-only leads get an AI-drafted follow-up text — approved by you before it sends
- Take over any text conversation yourself from the dashboard, any time
- Bring your own Twilio number — you keep control of your line
It doesn't 'collect preferred times.' It books the appointment.
Availability is computed from your real business hours minus existing appointments and your time off. The assistant offers genuine open slots — in chat, by text, or on the phone — confirms one, and it lands in your Appointments dashboard, conflict-free and timezone-exact.
- Real slots from your hours: duration, buffer, and minimum-notice are yours to set
- Block holidays, vacations, or Friday afternoons — every channel respects it instantly
- Double-booking is impossible — slots re-verify at booking time
- It never claims a booking that didn't actually happen
- Month calendar + status pipeline: confirmed → completed / no-show / cancelled
Hire it for sales, support, or both at once.
Pick your agent's job. Front Desk turns conversations into scored leads. Support Agent diagnoses issues and files categorized, prioritized tickets. The hybrid role (Growth+) does both — sales inquiries become leads, problems become tickets, automatically.
- Leads: name, contact, intent, AI summary, and a 0–100 quality score
- Tickets: category (incident/billing/question…), priority (urgent→low), status pipeline
- Hybrid mode classifies each conversation and routes it correctly
- Your dashboard adapts — Lead Inbox, Tickets, or both
- Notes and status tracking on every record
AI drafts. You approve. Nothing embarrassing ever ships.
For every captured lead, the AI drafts a personalized follow-up that waits in your approval queue — an email, or a text message for phone-only callers. Edit it, approve it, or reject it. Meanwhile, risk rules watch every conversation for refunds, legal threats, and upset customers.
- Follow-up drafts — email or SMS — send only after one-click human approval
- Built-in risk detection + your own custom escalation triggers
- Flagged conversations sort to the top with an alert to your inbox
- Take over any conversation live — the AI steps aside instantly
- Weekly digest of questions your AI couldn't answer — teach it in one click
Bring your team. Make it yours.
On Business, invite your staff into one shared workspace — same leads, tickets, and appointments, worked together with owner/admin/member roles. Then brand the widget: your accent color everywhere, and remove our badge entirely.
- Email invites that auto-accept on sign-in — zero friction
- Shared inbox enforced at the database level (row-level security)
- Owner/admin/member roles; owners can never be locked out
- Widget accent color on every plan
- Remove 'Powered by Arborg Loop' on Business
Resell it as your own AI product.
Agencies on Business run up to 10 client workspaces from one login — each client gets the full product (chat, SMS, phone, booking, follow-ups), and every client-facing surface carries your agency's name, not ours. One bill to us. Your markup, your brand, your clients.
- Spin up a fully configured client workspace in seconds — pick their industry, done
- Switch between clients from the sidebar; each is fully isolated
- Your name on their widget: 'Powered by {Your Agency}' — no link back to us
- Clients ride your subscription — you charge them whatever you want
- Per-client lead and conversation stats at a glance
It plays well with everything you already use.
Connect Zapier and push leads, bookings, tickets, flags, and missed calls into 7,000+ apps — or pull leads in from anywhere. Signed webhooks cover custom endpoints. And analytics puts a dollar figure on what your AI employee actually captured.
- Zapier triggers: new lead, appointment booked, ticket created, conversation flagged, missed call, follow-up sent
- Zapier actions: create a lead, or teach your AI new knowledge from any app
- HMAC-signed webhooks for anything custom — with a test event + delivery log
- Pipeline captured: your open leads × your average job value, in real dollars
- Analytics: conversation→lead conversion, weekly trends, top customer intents
Built like your data matters. Because it does.
Isolated by the database
Every workspace is separated with Postgres Row-Level Security — isolation enforced below the application, not by it.
Grounded answers only
Hard system rules: no invented prices, no legal/medical advice, no promises outside your approved knowledge.
Everything audit-logged
AI replies, lead creation, approvals, escalations, webhook deliveries — a full trail of who (or what) did what.
Read the details in our Privacy Policy and Terms.
Plugs into the tools you already run
See it working in the next 15 minutes.
Start the free trial, import your website, and chat with your own AI employee before your coffee cools.
14-day trial · No credit card · From $99/mo